VIP Trade, a trusted provider of building supplies and tools in Christchurch, partnered with us to rebrand from Dyers Rd ITM to a cohesive, modern identity that aligned with the broader VIP family.
Future-Proofing a Legacy: The VIP Trade Rebrand
The Design Journey
The rebrand included a new business name, logo, tagline, website overhaul, brand guide, photography, and a new loyalty program, ensuring the brand appealed to their core audience—tradies.
Our Senior Graphic Designer Brad Russell worked closely with the client to craft a bold, distinctive logo and branding suite that reflected VIP Trade’s heritage while future-proofing its identity. “Seeing the logo applied across various applications has been incredibly rewarding,” Brad shared. “This project showed us that no brand is too big when the client trusts the process.”
“MoMac currently manages our group websites and has a good understanding of our business requirements and culture. The working relationship and MoMac’s understanding of our business and expectations were key to the success of this venture.
I gave them one week to come back with concepts and within another week we signed off on the brand. This enabled us to remove the old brand and set up VIP Trade in six weeks. I am very pleased with the result and the way they took the lead in turning the concept into a reality.”
Don Reed – Caldwell Group Chief Executive Officer
Full Service Creative Agency
Our creative team offers a wide range of services.
