Navigate Body Scans can provide over 400 measurements as well as 3D imaging and postural data all within 30 seconds using body scanning technology.
This is a company all about being your best self with the use of the tools around you. With the formation of this strong business, the only thing that was missing was a graphic presence that creates maximum visual impact.
We evolved the brand for Navigate Body Scans starting out by building on the idea of navigating through your fitness journey to the destination of a healthier you. The playful font used throughout the logo and website gives a friendly presence inviting users to elevate their fitness journey.
The primary branding colours – orange and yellow were chosen to give the brand an exciting, vibrant and modern tone. We have also used a dashed arrow graphic throughout the website and assets which creates a clever visual connection between the ideas previously mentioned.
Bringing together this range of ideas, visuals, online presence and colours not only creates a final brand but brings life to Navigate Body Scans creating an exciting and entirely new experience.
Check out the new website here – www.navigatebodyscans.co.nz