Kathryn Sheehan from Hitting The Apex uses her passion for sport psychology to train racers with high performance motorsport coaching.

Kathryn wanted a new look for her website that would better reflect her business and brand. Alongside this we needed to retain a range of information in a new dynamic.

Beginning the design and build process we carefully considered the audience for Hitting The Apex to ensure the first impression and overall brand enticed users and reflected Kathryn’s passion for her work.

In an effort to build a website that is effective, stylish and accessible we focused on a responsive design that worked across all screen sizes creating an inclusive experience for all users.

With a refreshed website Hitting The Apex now has a cohesive online presence reflecting Kathryn’s fantastic business and values. The new design includes a sporty look and feel with a bright red and energetic motorsport imagery.

Collaborating with Kathryn on her new website has been incredibly successful with a bespoke solution, contemporary design and increased functionality.

Check it out at www.hittingtheapex.co.nz