Unveiling Our Bold New Rebrand!
We’ve launched a bold new rebrand that reflects our rapid growth and unique identity!
From humble beginnings, we’ve now grown into a full-service creative and marketing agency with 14 full-time employees. This rebrand signifies an evolution in MoMac’s identity, which our founder Ryan McDonald says reflects the core values and unique story of the company he started with a ‘napkin-style’ business plan in 2017.
This process involved extensive research and collaboration within our team. The branding department dived deeply into the origins of MoMac and uncovered what the brand meant internally and externally.
The commitment to bold ideas, continuous learning, and courageous actions are reimagined in the new logo, inspired by MoMac’s individuality, growth, and playfulness. It’s modern, bold and designed to fit seamlessly into both corporate and creative environments.
We wanted the new logo to adopt an underdog approach but in a way that embodies the authenticity of MoMac. The refined colour palette showcases our creative flair and the direction the company is aiming towards. We want our clients to feel as though they are truly working with an agency that is proud to stand behind their own unique identity and approach.
We wanted the new logo to adopt an underdog approach but in a way that embodies the authenticity of MoMac. The refined colour palette showcases our creative flair and the direction the company is aiming towards. We want our clients to feel as though they are truly working with an agency that is proud to stand behind their own unique identity and approach.
Our new direction is also a response to an observed trend of uniformity in the creative and marketing industry. While other agencies are becoming “boring and vanilla,” we choose to embrace our bold and different nature and aim to be the “cool kid” on the block in the creative world. This unique stance is intended to resonate not only within the company but also with our clients, friends, and family who experience the creative and vibrant atmosphere at MoMac.
Our proven track record and reputation gives us the confidence to look inward and follow what feels right. We want our new brand to be an outward extension of the feeling you get when you think about MoMac. The new brand is set to lead by passion, continuously pushing boundaries and making a positive impact in the creative industry.
At our company, we stand by three core values and beliefs that shape our ethos:
Be Bold: Be brave and dare to think big.
Be Curious: Be inspired through curiosity to innovate, learn and discover
Be Rebellious: Challenge the status quo, be rebellious and have conviction to make an impact that gains attention.
